Your Loyalty Pass is more than just a digital card — it’s a daily touchpoint with your customers. By customizing your pass template, you make it feel professional, trustworthy, and aligned with your brand. In this article, we’ll guide you through configuring the template so it looks polished and works reliably.
Open the Pass Template Editor
In the Flowhub menu, go to Marketing > Passes.
Click Edit Pass Template.
The editor will open with your customization options.
Add Your Branding
A branded pass builds trust and ensures customers know it’s really from you.
Upload your logo — this is what customers see front and center.
Upload an icon — this small badge helps the pass stand out in their mobile wallet view.
Set a cover image and accent colors to match your brand’s visual identity.
💡TIP: Use high-contrast colors and clean imagery so the pass remains legible on any phone.
Choose Front-of-Pass Dynamic Fields
Select which customer details should display on the front of the pass. Options include:
Name
Email address
Loyalty point balance
Keep the selection simple — show only what’s most helpful for both staff and customers.
💡 TIP: Displaying loyalty points is a great way to remind customers of their rewards at a glance.
Barcode Settings
By default, the pass uses a Code 128 barcode. Scanning this at checkout enables any “pass-only” deals you've set up.
💡TIP: Please do not change the barcode settings. If you do, pass-only deals won’t work correctly.
Customize the Back of the Pass
Edit the Pass Name (default is your business name).
Use the back of the pass to add helpful details, such as:
Store hours
Links to your online menu or promotions
Reminders or special offers (e.g. “Double points on Tuesdays”)
The back acts like a mini info board — make it useful without overcrowding it.
💡Tip: Preview both the front and back of your pass on different devices or with test data by using the visualizer on the right of the screen.
Save & Publish
When your design is ready, click Save.
Then click Publish to push updates live.
Any customers who already have your Loyalty Pass will see the changes automatically.
Frequently Asked Questions
Will existing customers see my template changes?
Yes — once you publish, updates are reflected automatically on already installed passes.
Can I change the barcode type or format?
No — leave the default barcode settings. Changing them will disrupt pass-only deals.
How many fields should I show on the front?
Less is more. Display only the essential fields (e.g. name, points) to keep the interface clean and functional.
Whoohoo! 💃
Your Loyalty Pass template is now customized and ready to go! Customers will see a polished, branded pass that both represents your business and functions reliably for rewards.