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Customize Your Loyalty Pass Template

Flowhub Loyalty Pass makes it quick and easy to create a branded digital card for your customers. This article covers how to configure your pass template with your logo, colors, dynamic fields, and back-of-pass details.

Written by Valerie

Your Loyalty Pass is a daily touchpoint with your customers. It lives in their mobile wallet and shows your branding, their loyalty point balance, and a scannable barcode for pass-only deals. By customizing the template, you make the pass feel professional, trustworthy, and aligned with your brand. Changes you make to the template will automatically update for any customers who already have the pass installed.

Open the Pass Template Editor

  1. Navigate to Marketing > Passes from the left navigation

  2. Select Edit Pass Template

  3. The editor will open with your customization options

Add Your Branding

A branded pass builds trust and ensures customers know it's from you.

  1. Upload your Logo. This is what customers see front and center on the pass

  2. Upload an Icon. This small badge helps the pass stand out in their mobile wallet view

  3. Set a Cover Image and Accent Colors to match your brand

💡 Tip: Use high-contrast colors and clean imagery so the pass stays easy to read on any phone.

Choose Front-of-Pass Dynamic Fields

Choose which customer details should display on the front of the pass. Select Add Field to add more information to the pass. There are several options to choose from when selecting the lightning bolt next to each field.

Keep the selection simple. Show only what is most helpful for both staff and customers.

💡 TIP: Displaying loyalty points is a great way to remind customers of their rewards at a glance.

Add Featured Action Buttons

Featured Actions are tappable buttons that appear below your pass in Apple Wallet. They turn the pass into a shortcut to the thing you most want customers to do next, such as starting an order or browsing this week's deals.

⚠️ Featured Actions require iOS 27 or later. Customers on earlier versions will see your pass exactly as it looks today, with no buttons. Set them up now and they will appear for each customer as they update.

Set Up Your Buttons

  1. Scroll to the bottom of the Edit Template page, below the barcode settings, to the Featured Actions section

  2. Under Apple Wallet, select an action type from the Action 1 dropdown

  3. Enter the URL customers should land on when they select the button

  4. Repeat for Action 2 if you want a second button. Apple Wallet displays up to two

  5. Select Swap order to change which button appears first

  6. Select Save, then Publish

Choose an Action Type

Apple controls the wording and the icon for each button. You select the type, and Flowhub sends customers to the URL you enter. The types most useful for a dispensary are:

  • Order Delivery or Pickup — your online ordering menu

  • Shop Online or In-App — your ecommerce storefront

  • View Offers and Rewards — your current deals page

  • View Membership Benefits — your loyalty program details

  • Book an Appointment — consultations or patient intake

Each type can be used once. A type already assigned to one button displays as Already added in the other dropdown.

💡 Tip: Send customers to a page that loads fast on a phone. A button that opens a slow desktop page will not get used twice.

💡 Tip: Use the Legacy style / iOS 27+ toggle under the preview to see your pass both with and without the buttons before you publish.

Customize the Back of the Pass

  1. Edit the Pass Name (this defaults to your business name)

  2. Use the back of the pass to add helpful details such as:

    • Store hours

    • Links to your online menu or promotions

    • Reminders or special offers (for example, "Double points on Tuesdays")

The back of the pass works like a mini info board. Make it useful without overcrowding it.

💡Tip: Preview both the front and back of your pass on different devices or with test data by using the visualizer on the right of the screen.

Save & Publish

  1. When your design is ready, select Save

    • Your changes will only be visible to test pass holders until you publish.

  2. Select Publish to push updates live.

Any customers who already have your Loyalty Pass will see the changes automatically.

Frequently Asked Questions

Will existing customers see my template changes?

  • Yes. Once you publish, updates are reflected automatically on already installed passes.

How many fields should I show on the front?

  • Less is more. Display only the essential fields (such as name and points) to keep the pass clean and easy to read.

Can I change the wording or the icon on a Featured Action button?

  • No. Apple sets the label and icon for each action type. You choose the type and the destination URL.

Why don't I see the buttons on my own pass?

  • Featured Actions display only on iOS 27 and later. On an earlier version, the pass displays normally without them.

How many Featured Actions can I add?

  • Two. Apple Wallet displays up to two buttons below the pass.

Whoohoo! 💃 Your Loyalty Pass template is now customized and ready to go. Customers will see a polished, branded pass that represents your business and works reliably for rewards.

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