Flowhub Loyalty Passes make it quick and easy to reward your customers and keep them coming back. In this article, we’ll guide you through setting up, sharing, and using Loyalty Passes so your team can strengthen customer relationships and increase sales.
Customize Your Pass
In Flowhub, go to Marketing > Passes.
Select Edit Pass Template.
Upload your logo and icon to match your brand.
Pick your colors and background.
Add customer details to display on the pass, such as:
Name
Email
Loyalty points
💡 Tip: Keep the default barcode settings. This ensures that pass-only deals work correctly.
Share Passes with Customers
Decide how to distribute your pass:
In-store: At checkout, enroll a customer and email their download link.
Bulk send: From Marketing > Segments, choose a group and click Send Loyalty Pass Invites.
2. To resend a pass, at checkout, click the Resend Pass button in the top left.
Send a Push Notification
From Marketing > Segments, select your audience.
Click New Message to write a short, engaging message.
Personalize with tags, such as:
{{.Name}}= customer’s first name{{.LoyaltyBal}}= customer’s loyalty balance
Click Send Message.
Create a Pass-Only Deal
Go to Deals > New Deal.
Enter the reward details (example: 25% off the cart)
Scroll to Loyalty Pass Settings and check Requires Loyalty Pass.
Click Save As Activate.
Frequently Asked Questions
Can I customize the look of my pass?
Yes. You can add your own logo, colors, and icons to align the pass with your brand.
What if a customer loses their pass link?
Send or resend the download link anytime from their cart page.
Do I need to adjust barcode settings?
No. Always leave the default settings so pass-only deals function properly.
Can I send test push notifications?
Yes, follow the steps in our Send a Test Push Notification Article to create test recipients and messages.
How can I give employees access to help with Loyalty Pass?
To grant employees access to Loyalty Pass features, make sure all Marketing permissions are enabled in their role permissions. Once these permissions are turned on, anyone in that role will be able to view and manage Loyalty Pass activities.
You did it! 🙌
Your Loyalty Pass is now live! Customers can access rewards from their mobile wallets, giving them a seamless way to stay connected with your store while you build lasting loyalty.