Flowhub Customer Segments help you target the right customers with the right message. By creating and refining segments, you can use live POS data to market more effectively, strengthen customer relationships, and drive repeat business.
In this article, we’ll guide you through building segments, editing curated ones, and applying best practices for targeted campaigns.
Explore Existing Segments
Navigate to Marketing > Segments.
Review Flowhub’s curated segments such as Frequent Purchasers or Haven't purchased in six months— these include up to 1,000 customers each.
Click into any segment via the Summary button to view its details, including demographics, purchasing behaviors, and corresponding customers.
💡Tip: Use curated segments as a starting point. You can clone and edit them to create versions that fit your specific use cases.
Clone & Edit a Curated Segment
Open the curated segment you’d like to adjust.
Select Clone & Edit.
Update the filters to refine your audience. You can adjust:
Maximum customer count (up to 1,000)
Timeframes for historical sales look-back
Frequency and recency of purchases
Customer types you want to target
Product affinity filters to target by brand or product category
Click Refresh Segment Count to preview how many customers meet your criteria.
Save your segment when ready.
View Segment Demographic Insights
You can view demographic insights:
When viewing the Summary for any saved segment
While cloning or creating a segment (via Refresh Segment Count)
These insights help you understand who your audience is and refine your targeting further.
Examples of Useful Segments
High spenders — Reward your VIP customers with exclusive deals.
Lapsed customers — Bring back customers who haven’t visited in a while.
First-time buyers — Encourage repeat visits and build loyalty early.
Best Practices for Targeting
Keep it focused: Use filters to narrow your audience so messages feel personal.
Leverage demographics: Tailor promotions based on age, location, or purchase patterns.
Use product affinity: Highlight products or categories customers have already shown interest in.
Experiment & refine: Clone segments, adjust filters, and compare results over time.
Frequently Asked Questions
Can I edit the curated segments Flowhub provides?
Yes — you can Clone & Edit any curated segment and adjust filters like customer count, purchase recency/frequency, customer types, and product affinity.
How many customers can a custom segment include?
Custom and curated segments can include up to 1,000 customers
What are product affinity filters?
Product affinity filters let you include customers who have purchased specific brands or categories — helpful when targeting customers already interested in a particular product line.
How do I know who’s in my segment?
Use Refresh Segment Count while editing or cloning to preview how many customers meet your criteria. You can also view demographic insights (location, age, top brands/categories) for any saved segment’s Summary.
How often should I update or refine my segments?
Best practice is to experiment and refine over time. Clone existing segments, tweak filters, compare campaign performance, and iterate based on results.
Great work! 🥳
You’ve built targeted customer segments that help you deliver smarter marketing campaigns. With Flowhub’s live POS data, you can reach the right audience, personalize offers, and drive stronger business results.